Turning Sales Insights into Secure File Sharing for Healthcare and SMBs
In many small and mid-sized organizations, technology is essential—but it isn’t the business. Dental offices, medical clinics, and growing SMBs need secure, reliable systems to keep operations running smoothly, yet they often don’t have the budget (or desire) to maintain a full-time in-house IT team. That reality creates a familiar pressure: keep staff productive, protect sensitive data, and support modern workflows—without adding complexity or runaway licensing costs. One of the most effective ways IT providers can solve this challenge is by paying close attention to what prospects and customers say in real sales conversations. Those insights reveal what’s actually breaking in day-to-day operations—and what “better” really means for teams on the ground. This case study-inspired story illustrates how a regional IT services provider leveraged sales insights to refine its approach to secure file sharing and syncing—and how CentreStack became a crucial component in delivering premium out...